42 HDTV LCD 1080p

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it’s streaming video from Netflix, new music from Pandora, or a quick glance at today’s weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you’ll need to get started at our Internet TV 101 customer center.

January 2011
Sony’s 46-inch KDL-46EX523 offers brilliant Full HD (1080p) picture quality, with LED backlighting for superb contrast and an ultra-slim design. Sony technologies like X-Reality Engine further enhance your picture, and connectivity to your home network and Sony’s Internet offerings (via built-in Wi-Fi) expand your entertainment options. On top of that, you can watch the carbon footprint with features like a motion sensor that turns off the set when you’re not in the room.

Brilliant Full HD picture quality, Internet connectivity, and a wealth of picture technologies. Click here for a larger image

Connect to More Than Just HD

Full HD 1080p Resolution

Experience amazing Full HD 1080p picture quality, the highest at-home resolution. Take full advantage of HD sources like Blu-ray Disc Players, Xbox or PlayStation 3 gaming consoles, and more via the 16:9 widescreen panel (1920 x 1080 native pixel resolution).

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony’s Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you’ll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Experience the next level of picture quality and contrast with Sony’s Edge LED Backlighting.

Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.

Share your photos or listen to your favorite music via USB. Or use the built-in Wi-Fi for an easy home network connection.

Presence Sensor

Save energy when you’re not around. This television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Internet Streaming & Connectivity

• Streaming Media
  Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more–enjoy a huge selection of Internet content at your fingertips.

• Skype Ready
  Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
• Integrated Wi-Fi
  Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi.
• DLNA Streaming
  Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you’re good to go.

BRAVIA Sync Compatible

If you’ve got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices–including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras–all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-46EX523 Select Specifications

What’s in the Box

Sony BRAVIA KDL-46EX523 46-Inch 1080p LED HDTV with Integrated WiFi, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series:	BX320	BX420	EX520	EX523	EX620	EX720	NX720	HX820	HX929
Models:	22″, 32″	32″, 40″, 46″	32″, 40″, 46″	32″, 40″, 46″	40″, 46″, 55″	32″, 40″, 46″, 55″, 60″	46″, 55″, 60″	46″, 55″	46″, 55″
Panel Type	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Edge LED	Edge LED	Dynamic Edge LED	Dynamic Edge LED	Intelligent Peak LED
HD 720p		–	–	–	–	–	–	–	–
Full HD 1080p	–
3D Ready	–	–	–	–	–
Video Processing	BRAVIA Engine 3	BRAVIA Engine 3	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality PRO Engine	X-Reality PRO Engine
Motionflow	–	–	–	–	120Hz	XR 240	XR 240	XR 480	XR 960
Presence Sensor	–	–						With Face Detection	With Face Detection
LightSensor
Internet Video	–	–
Internet Widgets	–	–
DLNA	–	–
Wireless LAN	–	–	Ready	Integrated	Ready	Ready	Integrated	Integrated	Integrated
Ethernet	–	–
HDMI	2	2	4	4	4	4	4	4	4
Component (Y/Pb/Pr)	1	1	1	1	1	1	1	1	1
Composite A/V	2	2	2	2	2	2	2	2	2
Digital Audio Output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1
HDMI PC Input
USB 2.0 Port	1	1	2	2	2	2	2	2	2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen	–	–

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it’s streaming video from Netflix, new music from Pandora, or a quick glance at today’s weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you’ll need to get started at our Internet TV 101 customer center.

3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

	A Display First, you’ll need a 3D-ready display–whether it’s a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession.
	A Source Your display may be ready for 3D playback, but you’ll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system.
	3D Content 3D content–the actual entertainment, in other words–will be played back using the source mentioned above, whether it’s a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game.
	3D Glasses For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered “active shutter” glasses, others polarized “passive” glasses. You’ll need one pair per viewer, and they’ll have to be compatible with your display, whether they’re the same brand, or a pair of “universal” glasses designed to work across brands.
	HDMI Cable To connect your source (such as a 3D Blu-ray Disc player) to your display, you’ll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality.
If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D.

March 2011
Experience brilliant Full HD 1080p picture quality with Sony’s 46-inch KDL-46NX720 LCD HDTV with 3D. This HDTV features Dynamic Edge LED backlighting technology with local dimming, for serious contrast levels, deep blacks, and brilliant whites. It also features MotionFlow XR 240 for crisp, fluid motion in fast-action scenes. Pair with Sony 3D glasses and you’ll be ready for another dimension of entertainment, with immersive playback of the latest 3D titles. Or use the built-in Wi-Fi to access connected entertainment options with BRAVIA Internet Video and Widgets, or your digital video, music, and photo files over your home network.

3D in Full HD 1080p

Enjoy 3D action with razor-sharp detail.

Enjoy an immersive, realistic movie and gaming experience in Full HD 1080p using Sony’s 3D active glasses and connecting a compatible 3D Blu-ray Disc Player or PlayStation 3 gaming console.

Sony’s 3D glasses are adjustable and comfortable, designed with side panels to block out excess light that can create an annoying glare on other glasses. Better yet, they fit over prescription eyewear, and feature batteries that last up to 100 hours.

When viewed through the active shutter glasses, the on-screen image is precisely synchronized and delivered with the image intact, for an optimum 3D viewing experience. And since each frame you see is shown at Full HD resolution, the 3D action comes alive with razor-sharp detail.

In fact, from the moment you turn on the NX720, you’ll notice a sharp, vibrant picture, whether you’re enjoying 2D or 3D content. Sony’s video processing technologies work together to deliver breathtaking picture quality with reduced visual noise, enhanced color and overall image detail, even on 1080p sources such as PlayStation 3 systems and Blu-ray Disc players.

Experience More in Sony 3D

3D Blu-Ray Disc Players

PlayStation 3 Consoles & Games

3D-Ready Cameras & Camcorders

3D Movies

Vivid, Lifelike Entertainment

Sony’s OptiContrast Panel produces deeper images with superior black levels even in bright rooms.

Dynamic Edge LED Backlight

Experience enhanced picture quality and contrast with Sony’s Dynamic Edge LED backlighting technology, with local dimming. Get sharp image contrast, for a crisp, detailed picture. The added bonus? LED backlighting is easier on the environment (and your pocketbook), using substantially less energy than traditional CCFL-tube TVs.

Sleek Design

Sony’s monolithic design consists of a sheet of Corning Gorilla Glass stretching from edge-to-edge, adding some elegance to your viewing room. It looks just as good when it’s off as it does when it’s on.

The NX720 series also features Sony’s new OptiContrast panel, which features a design and surface treatment to minimize reflection, producing deeper images with superior black levels even in bright rooms.

Sony’s Motionflow XR 240 technology delivers smooth and precise detail during fast-action scenes.

MotionFlow XR 240

See smooth and precise detail during fast-action scenes. Sony’s Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.

Smart Design, Smart Features

Corning Gorilla Glass

Enjoy an incredibly durable, remarkably lightweight, frameless design with Corning’s exclusive Gorilla Glass. Combined with the Opti-Contrast panel, this HDTV boosts contrast, increases brightness, and minimizes unwanted light reflections.

Intelligent Presence Sensor

Enjoy an incredibly customized picture and sound experience every time. Sony’s Intelligent Presence Sensor uses built-in Face Detection technology to turn itself off if no one is watching, warns children when they’re too close to the screen and adjusts picture and sound based on where people are sitting in the room.

Energy Saving Switch

Even when turned off, most electronics are still using energy if they are plugged in. With Sony’s Energy Saving Switch you can easily eliminate this standby power without the fuss of plugging and unplugging the cord. When the switch is turned in the “OFF” position it reduces the television’s standby power to nearly nothing.

USB Photos, Videos & Music

Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV’s USB input.

Sony’s Intelligent Presence Sensor uses built-in Face Detection technology to turn itself off if no one is watching.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.

BRAVIA Sync Compatible

Conveniently operate and control other BRAVIA Sync compatible devices–including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control when connected via HDMI.

Faster Start-Up

Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions.

BRAVIA Internet Video and Widgets: Endless Entertainment

With integrated BRAVIA Internet Video, there’s always something on. Using your home broadband internet connection, you can access premium content including movies, TV shows, videos and music from providers like Qriocity, Netflix, Hulu Plus, Pandora, and many more to instantly stream your favorite media.

Or perhaps you’re a social media addict? Internet Widgets like Facebook and Twitter let you connect and share, and get up to the minute information while you enjoy your television.

Connecting is a breeze thanks to the NX720 series’ built-in Wi-Fi. No need to addan external adapter–connect to your wireless network right out of the box (if you’d prefer a wired connection, use the built-in Ethernet port and you’re all set).

You can also access and share photos, videos, and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Finally, the KDL-46NX720 is Skype Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.

KDL-46NX720 Key Specifications

Display
Screen Size (Diagonal):	46 Inches
Display Type:	LCD (OptiContrast Panel)
Backlight Type:	Dynamic Edge LED with Local Dimming
Resolution:	Full HD 1080p (1920×1080)
Video Signal:	1080/24p (HDMI Only), 1080/60i, 1080/60p (HDMI / Component), 720/60p, 480/60i, 480/60p
Tuner:	Clear QAM/ATSC/NTSC
Inputs and Outputs
HDMI:	4 (2 Side/2 Bottom)
Component Video (Y/PB/PR):	1 (Adaptor/Bottom/Hybrid)
Composite Video:	2 (Adaptor/Bottom/1 Hybrid )
USB 2.0 Ports:	2 (Side)
RF Connection:	1 (Bottom)
Analog Audio Input:	2 (Adaptor/Bottom)
PC Input:	D-Sub 1 (Side), Mini 1 (Side)
Ethernet	1 (Bottom)
Digital Audio Output:	1 (Side)
Analog Audio Output:	1(Side) Hybrid w/HP
Headphone Outputs:	1(Side) Hybrid w/Audio out
Weight and Dimensions
Dimensions (WxHxD):	42-3/4 x 26-1/8 x 1-1/8 Inches (42-3/4 x 27-3/8 x 10-1/8 Inches With Stand)
Weight:	34.8 lbs. (44.3 lbs. with stand)

What’s in the Box

KDL-46NX720 46-Inch BRAVIA NX720-Series LED LCD HDTV, Remote Control (RM-YD061), AC Power Cord (Attached), Table Top Stand (Assembly Required), Documentation

Sony 2011 HDTV Comparison

Series:	BX320	BX420	EX520	EX523	EX620	EX720	NX720	HX820	HX929
Models:	22″, 32″	32″, 40″, 46″	32″, 40″, 46″	32″, 40″, 46″	40″, 46″, 55″	32″, 40″, 46″, 55″, 60″	46″, 55″, 60″	46″, 55″	46″, 55″
Picture Quality
Full HD 1080p Resolution
3D in Full HD 1080p
Picture Engine
LED Backlight
Motionflow Technology
OptiContrast Panel
Corning Gorilla Glass
Connectivity
Skype Ready
Internet Streaming
Built-in Wi-Fi
Wi-Fi Ready
“Media Remote” App
USB Input
HDMI Inputs
Energy Efficiency
Energy Star

3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

	A Display First, you’ll need a 3D-ready display–whether it’s a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession.
	A Source Your display may be ready for 3D playback, but you’ll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system.
	3D Content 3D content–the actual entertainment, in other words–will be played back using the source mentioned above, whether it’s a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game.
	3D Glasses For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered “active shutter” glasses, others polarized “passive” glasses. You’ll need one pair per viewer, and they’ll have to be compatible with your display, whether they’re the same brand, or a pair of “universal” glasses designed to work across brands.
	HDMI Cable To connect your source (such as a 3D Blu-ray Disc player) to your display, you’ll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality.
If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D.

Step into the 3D World. The VIERA ST30 Series Full HD 3D Plasmas create an all new viewing experience by putting you inside the action and creating a new world of TV viewing realism.

Infinite Black 2

In new VIERA models, contrast in brightly lit locations has been significantly improved. Enhancements to the panel and cells help reproduce images with smooth, natural gradation and deep, rich blacks even when viewed in bright surroundings. In movies, the true, deep blacks faithfully convey the intent of the filmmakers, adding power and realism to the viewing experience.

Full-time 1080 Moving Picture Resolution

VIERA plasma TVs have 1,080 lines of moving-picture resolution. Newly developed phosphors with minimal afterimages and a new motion compensating technology have made it possible to render faster-moving images with greater sharpness. This far surpasses the APDC moving-picture resolution measurement standard of 5 seconds by providing a moving-picture resolution of 1,080 lines at the 1.5-second level. And it shows the inherently clear motion of VIERA TVs in both 2D and 3D images.

3D 24p Cinema Smoother

VIERA incorporates technology that analyzes picture information in both the preceding and succeeding frames, and creates a precise supplementary frame between them. This suppresses the jerky effect seen in movies, so playback is smooth and natural-looking. The distinctive tonal qualities and atmosphere of the movie are preserved, and you enjoy extremely lifelike 3D images.

Frame Sequential Technology

Panasonic uses Full-HD Frame Sequential technology to create its 3D images. Images recorded in 1920 x 1080 pixels for both the right-eye and the left-eye alternately flash on the screen at the ultra-high rate of 120 frames per second. When you view the screen through active-shutter glasses that open and close each lens in sync with the alternating images, you see breathtaking FULL HD 3D pictures with stunning power and realism.

Dynamic Contrast

By combining the highly light-transmissive IPS Alpha Panel and high-brightness backlight, Panasonic have attained both high contrast and low power consumption. Also, by detecting the contrasting parts of the scene, the backlight is adjusted to maintain a brightness that is optimal for each area. Deep blacks are reproduced with no fading. The contrast between the brilliance of diamond-like stars and the deep black of the night sky produces a sharp, crisp image.

600Hz Sub-field Drive

600Hz technology lets you view superb full-HD motion and still images. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into dots. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects.

3D Image Viewer

It’s easy to view 3D photos and movies you shot yourself on the big VIERA screen. After shooting with your 3D-compatible camera or camcorder, simply insert the SD card into the slot on a 3D-compatible VIERA TV. The viewing is incredible, with images so realistic it feels as though you’re right back in the moment. You’ll find that life’s special moments are even more memorable when you preserve them in 3D.